Brand and Marketing Communications

Skills Folio

Explore the work behind the capabilities.

45 examples · showing 12

HUMAN System — project visual

AI Skills, You to the Nth Degree

Created an integrated system of AI-driven resources for leadership development and personal branding.

AI Tool DevelopmentAI Workflow DesignProduct ExperienceContent DevelopmentThought Leadership
Engagement scope

Designed the HUMAN System and guided experiences spanning Personal Operating Profile, HUMAN Advantage, Aligned Ambitions, Intentional Trajectory and Powerful Presence; on-demand coaching, a leverage library and manager support. Built guided Custom GPTs, agent skills and reusable workflows with ChatGPT and Claude.

Human-AI Partnership Pulse — project visual

AI Skills, You to the Nth Degree

Maps the tasks in a workflow that can be delegated to AI and those that must remain human-owned.

AI Workflow DesignAI Tool DevelopmentProduct ExperienceInformation Design
Engagement scope

Created an AI skill that maps work in stages, assessing judgment demands and AI suitability at each stage. Provides guidance on what to protect, accelerate, and balance.

YOU TO THE NTH DEGREEHuman–AI
Collaboration Report
Human judgment · AI acceleration

AI Skills, You to the Nth Degree

Human-AI Collaboration Report

AI Workflow DesignAI Tool DevelopmentInformation DesignContent Development
Engagement scope

Created an AI skill that documents how an AI-assisted piece of work actually unfolded: what AI did, and where a human redirected, challenged, corrected or decided. Makes the human contribution visible, showing the rigor behind a deliverable before it reaches a client.

Illustrative licensed photograph of a team workshop

You to the Nth Degree

Human-AI value and adoption workshop

Workshop FacilitationAI Workflow DesignBrand StrategyContent Development
Engagement scope

Crafted and led a workshop for advisory consultants helping them to protect their advisory value while leveraging AI effectively.

Marketing function and team leadership — project visual

VP, Market Engagement • Pariveda

Owned the internal market-engagement function.

Team LeadershipMarketing OperationsCustomer MarketingCampaign DesignCampaign StrategyContent DevelopmentCustomer Success StoriesSales EnablementThought LeadershipWebsite Strategy
Engagement scope

Led four direct reports. Owned the organization's marketing function across customer proof/advocacy, communications, events, website/content and thought leadership. Also developed roadmaps, prioritization, capacity planning and budget allocation.

Recurring customer proof, references and advocacy — project visual

VP, Market Engagement • Pariveda

Created an automated process that increased documented customer references by 157%.

Customer MarketingCustomer Success StoriesContent DevelopmentTeam LeadershipMarketing Operations
Engagement scope

Owned recurring customer proof, references/advocacy and case-study work. Created an automated process that requested customer references from every engagement leader at project close and billing. Led the work through four direct reports.

Website redesign, content management and thought leadership — project visual

VP, Market Engagement • Pariveda

Created a thought-leadership content program managing over 100 new pieces per year.

Website StrategyThought LeadershipTeam LeadershipBrand Strategy
Engagement scope

Managed the website redesign and content management. Created the internal thought-leadership program to align leader-created content with brand pillars and proof points, with a system for capturing, reviewing and publishing over 100 pieces per year. Led the work through four direct reports.

Arachnys — project visual

Canal Branding & Sustena

Arachnys

Identity DesignBrand Look and FeelPositioningCore Messaging FrameworkContent DevelopmentTechnical StorytellingBrand StrategyCreative Direction
View case at Canal Branding →
GBTA — project visual

Sustena

GBTA

Brand StrategyIdentity DesignBrand Look and FeelBrand ArchitectureMessage TrainingContent DevelopmentPositioningCore Messaging FrameworkBrand Launch StrategyCreative DirectionEngagement LeadResearch & DiscoveryWebsite Strategy
View case at Sustena →
QuickBooks Self-Employed Mailer — project visual

Canal Branding

QuickBooks Self-Employed Mailer

Campaign StrategyCampaign DesignContent DevelopmentCreative DirectionCustomer Marketing
View case at Canal Branding →
Allbridge — project visual

Canal Branding & Sustena

Allbridge

Brand StrategyPositioningCore Messaging FrameworkIdentity DesignBrand Look and FeelBrand Launch StrategyCreative Direction
View case at Sustena →
Infinia ML — project visual

Canal Branding & Sustena

Infinia ML

Identity DesignBrand Look and FeelBrand StrategyPositioningCore Messaging FrameworkInformation DesignCreative Direction
View case at Canal Branding →

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