Brand and Marketing Communications

Articles

Perspectives on brand strategy, human judgment, and purposeful AI.

5 articles

Creating AI Agents That Work

September 15, 2026 · Andrea O’Neill

Creating AI Agents That Work

Creating AI Agents That Work is a practical guide for business leaders, subject-matter experts, and teams who want a clear path from idea to everyday use. No engineering background required.

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Why the Most Human Skills Are Suddenly the Most Valuable

June 19, 2026 · Andrea O’Neill

Why the Most Human Skills Are Suddenly the Most Valuable

For fifty years, the advice was to keep up with the machine. This data story traces six decades of skill demand — and finds the fastest-rising skills in the AI era are the oldest, most human ones.

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Small AI Habits. Big Brand Consequences.

May 6, 2026 · Andrea O’Neill

Small AI Habits. Big Brand Consequences.

Small, everyday AI offloads can compound into flattened brand voice, weaker differentiation, and lost trust. Here is where human judgment needs to stay engaged.

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Why Aren’t We Seeing the ROI from AI?

April 28, 2026 · Andrea O’Neill

Why Aren’t We Seeing the ROI from AI?

Many companies using AI report no significant ROI due to a focus on low-value tasks, unclear value addition by employees, and the misconception that AI should replace humans. Successful integration requires understanding human-AI collaboration.

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What Are You Scaling with AI?

April 24, 2026 · Andrea O’Neill

What Are You Scaling with AI?

AI is an amplifier. Without conscious and thoughtful engagement, it can amplify the wrong things.

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