A clear position and story
Research, positioning, brand architecture, and messaging that help people understand your organization’s value and why it matters.
I help organizations clarify and communicate their value, and turn that strategy into systematic workflows that drive impact — leveraging, or building, practical AI tools where they strengthen the work.
Strategy through delivery
What I bring to an organization
Leadership that makes work happen
Clear priorities, thoughtful team development, and coordination across internal talent and external partners.
Expertise put to practical use
Thought-leadership programs, workshops, and AI-supported tools that turn ideas into resources.
Client perspectives
What it’s like to work with me
Andrea is the wickedly talented creative genius behind such efforts as “Banish the Box”; she turns our briefs into gold and is a pleasure to work with.
Group Marketing Manager, Intuit
My career and approach
Experience with a purpose
I want to put what I’ve learned to work where I can make a worthwhile contribution.
Building expertise, running a consultancy, and leading inside organizations have given me different perspectives on the same responsibility: understand what matters, bring people together, and carry the work through.
A corporate foundation
My early corporate experience gave me the skills and confidence to build an independent practice. I have continued to develop that foundation through research, strategy, communications, and creative work.
Ownership through entrepreneurship
I founded Canal Branding in 2003 and led the consultancy for 18 years, taking responsibility for strategy and delivery. I assembled and directed contractor teams and sustained approximately decade-long relationships with enterprise clients like Intuit and Sabre.
Leadership inside organizations
At Sustena, as VP, Brand Strategy, I led engagements across discovery, positioning, messaging, creative direction, and delivery.
As Pariveda’s VP Market Engagement, I owned the internal marketing function, managed four direct reports, and mentored five colleagues. I built the processes for prioritizing, coordinating, reviewing, and delivering ongoing work.
Continued learning and contribution
Through You to the Nth Degree, I turn my interests in personal development, leadership, and human–AI collaboration into practical tools and workshop designs.
I care about helping people recognize their strengths, understand their contribution, and develop the confidence to use both. I approach development as continuing work, supported by reflection, practice, and useful tools.