Andrea O’Neill
Brand and Marketing Communications

Hire Andrea

Full-Time PositionFractional LeadershipStrategic EngagementsWorkshops

Full-Time Position

AI is changing how B2B tech companies compete, reach customers, and demonstrate value. As new solutions enter the market, growth-stage companies need a clear position, a compelling story, and the ability to act quickly as opportunities emerge.

I’ve led brand and marketing communications teams from inside organizations and as an external partner. I believe this rapidly changing environment is best served by a seasoned, responsive leader in-house — someone who knows the business, develops the team, and takes sustained responsibility for turning strategy into action.

I can help your company:

  • Sharpen your positioning so customers understand why you matter and why to choose you.
  • Connect strategy to execution through messaging, creative direction, and practical tools.
  • Lead and develop your team, aligning internal talent and external partners around clear priorities.
  • Put AI to purposeful use, helping your team move faster while protecting the judgment and distinctiveness your brand depends on.

Fractional Leadership

If your company needs experienced leadership but isn’t ready for a full-time hire, I can help in a fractional capacity. I bring senior judgment, clear direction, and hands-on leadership to a defined business priority — helping your team make progress while building the capabilities to sustain it.

Strategic Engagements

Sometimes you need an experienced strategic partner to answer an important question or move a specific initiative forward. I take on focused engagements that bring fresh perspective, clear recommendations, and practical tools your team can put to work.
  • Customer research interviews Understand what buyers value, how they make decisions, and the language they use.
  • Brand positioning and messaging frameworks Clarify your place in the market and tell a compelling, consistent story.
  • Thought leadership strategy Drive a distinctive point of view that matters to your audience.

Workshops

I design and facilitate workshops that help leaders and teams work through important questions about brand, AI, and leadership. Through focused discussion, practical frameworks, and hands-on exercises, participants apply ideas to their own challenges, and leave with clearer priorities and actions they can take.

Protecting brand value through the AI risk cascade

Recognize how individual AI choices can compound into risks to quality, differentiation, and customer trust—and identify where human judgment matters most.

Better AI use, clearer accountability

Improve how individuals work with AI and make its contribution to their output transparent, so colleagues can assess, trust, and build on the work.

Personal branding for leadership teams

Help leaders articulate what they stand for and connect their individual expertise to the company’s broader story.

Aligned thought leadership in an AI-mediated world

Develop distinct, complementary leadership perspectives and explore their role in answer engine and generative engine optimization (AEO and GEO).

Leadership skills for the AI era

Strengthen the judgment, curiosity, coaching, and communication leaders need to guide teams as work changes.

For experience examples, view my Skills Folio.

Skills Folio

Hire Andrea

Full-Time PositionFractional LeadershipStrategic EngagementsWorkshops
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